Citizen Analog Black Dial Men's Watch

As a true "manufacture d'horlogerie," CITIZEN integrates a comprehensive manufacturing process from creating individual components to a watch's final assembly. This artisan's approach to watchmaking is founded on pushing the boundaries of technology and leveraging CITIZEN's extensive experience to explore new possibilities.

One pivotal technological breakthrough was the development of a light-driven watch. CITIZEN pioneered this engineering innovation well ahead of other watch manufacturers as early as 1976, which led to the launch of the highly acclaimed Eco-Drive in 1995. Utilizing electrical power converted from virtually any light source, this extraordinary innovation changed forever the way watches could be powered. Eco-Drive eliminated the need to ever replace batteries, which made it especially beneficial in areas where such specialist batteries were not obtainable. This leveled the field for citizens of virtually every country to be able to experience the unrestricted joy of wearing and using a CITIZEN watch.

The product development policy, "The Fusion of Technology and Beauty," remains a constant motivation for CITIZEN to merge cutting-edge technology with the perfection of design beauty, which as a consequence inspires people to strive to be their best at any time.

CITIZEN has now launched a new campaign in collaboration with Wieden+Kennedy, titled "Better Starts Now." This campaign is built on the simple belief that no matter who you are or what you do, it is always possible to make something better — and now is the time to start doing it. CITIZEN believes that "better" and "now" are both infinite, and that there is always a next "better" and a new "now" in which you can start pursuing it. It was clear from the onset of this project that CITIZEN is dedicated to this ideal, not to the past but to the present, and all the ways it can be improved. To help communicate this belief to the world, CITIZEN has created a new global brand movie, brand identity, and brand website that represent the "Better Starts Now" philosophy.

As for the product itself, the stainless steel, silver-tone watch from CITIZEN, part of the Quartz family of watches, is the perfect modern timepiece that will continue to withstand the test of time. The black dial highlights striking silver-tone hour, minute, and second hands, and the hour indices are also silver-tone for a monochrome, classic style. Whether heading to an upscale event or hanging out with friends at the backyard BBQ, this watch will never be out of place. With its 3-hand silver-tone design, mineral crystal, 50-meter water resistance, and 5-year limited warranty, this men's quartz model with a date feature is a reliable and versatile accessory.

Since its foundation in 1930, CITIZEN has promoted a multi-cultural mindset that fosters excellence and creativity. The very name of the brand conveys a deep respect toward craftsmanship and is considered familiar by citizens the world-over. As a "citizen" of the world, CITIZEN bears the responsibility to help cultivate a culture of positive change and ongoing evolution through its craft, and it takes that mission seriously and steadfastly welcomes what the future may bring.

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